The Us Athletic Apparel Market Offer Huge Potential

The bend of the consumers towards the use of athletic apparels such as athletic jackets, t-shirts, pullovers and sweat shirts as a smart outdoor casual wear certainly showcases the underlying potential of the market in the present and in the near future. During the period 2005-2007, the per capita consumer expenditure on athletic apparel in the US has showcased a mixed performance over the years. The per capita expenditure on athletic apparel in 2006 declined by 3.8%.
The Athletic footwear market has witnessed a strong demand for female athletic shoes, especially from the school/college going teens and young mothers. While, teens primarily demand for training and sports-inspired casual shoes for their outdoor usage, mothers have showcased preference for toning and running/jogging shoes. It was recorded in 2010 that more than ~ million people in the US participated in jogging and running, to stay healthy and lead an active lifestyle.
The athletic footwear in the US is supplied to the end consumers through several distribution channels, of which the sporting goods stores and the discount stores gained popularity as the preferred medium for the purchase of athletic footwear. In 2010, sporting goods stores and discount stores contributed around ~% and ~% of the total athletic footwear market sales respectively.
NIKE is the largest athletic footwear marketer in the US with around ~% contribution of the total revenue of the US athletic footwear market. In 2010, the majority of the athletic footwear market revenue was contributed by the top 5 players such as NIKE, Foot Locker, Skechers, Adidas Group and Puma while around ~% of the athletic footwear market revenue was contributed by marketers such as Asics and several other domestic and niche footwear marketers.
The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the population of the US. The women segment will continue to dominate the future athletic footwear purchases in the US along with an increasing preference towards fitness and sports activities. The personal spending on the athletic footwear is projected to grow at an expected 5 year CAGR 4.5% to USD ~ million by 2015.
Key Topics Covered in the Report:
The market size of the US Athletic Apparel and Footwear industry on the basis of personal consumption expenditure and per capita expenditure, 2005-2010
Market segmentation of the US athletic apparel and footwear industry by gender and product category, 2010
Recent trends and developments in the industry
SWOT analysis of the US athletic apparel and footwear industry
Market share of the major athletic apparel and footwear players operating in the US, 2010
Company profiles of leading players in athletic and fashion apparel
Future outlook and projections of the personal consumption expenditure on athletic apparel and footwear, 2011-2015
For more information please refer to the below mentioned link:

Sports Supplements – Safe And Legal

Are sports supplements a safe and legal way to maximize sports and fitness performance?

Athletes who participate in competitive events at the professional, college, and even the high school level are always looking for a performance edge that will allow them to perform at their peak potential.

The same is true of ordinary individuals who enjoy participating in competitive sports or athletic events like tennis, racquetball, pick-up basketball games, company baseball leagues, or charitable walks and runs.

Participating in sports can be highly competitive, and there is always a desire to be just a little bit better.

Even those involved in other non-competitive physical exercise or fitness activities like bodybuilding, aerobic exercise, or rock-climbing are interested in maximizing and enhancing their performance. In solo exercise like these they are competing with the person they were yesterday, seeking to progress a little farther every day on the way to their personal goals.

Many athletes try to find supplements, techniques, or special equipment that helps them perform at their maximum. These are sometimes called “ergogenic aids”. The term ergogenic means to enhance athletic performance by improving energy efficiency, production, or control during exercise.

Nutrition ergogenic aids include such things as vitamin and mineral supplements, extra protein, electrolytes, carbohydrates, creatine, fish oil, bee pollen, flax oil, and glucosamine/chondroitin.

According to many experts nutrition plays a key part in athletic performance. It is the position of Dietitians of Canada, the American Dietetic Association, and the American College of Sports Medicine that physical activity, athletic performance, and recovery from exercise are enhanced by optimal nutrition. They suggest that an appropriate selection of food and fluids, timing of intake, and supplement choices be made for optimal health and exercise performance.

In a departure from statements made in the past, the International Olympic Committee (IOC) now concurs that nutritional supplements can boost athletic performance. In the IOC Concensus Statement on Sports Nutrition 2010 issued on October 27, 2010, the organization concedes that some supplements may enhance performance for some athletes. In the past, the IOC had warned athletes against using nutritional supplements.

In a review of studies of prevalence, patterns, and explanations for vitamin-mineral supplement use among athletes by S.J. Marquart of the Division of Nutritional Sciences, Cornell University, data showed that an average of 46% of athletes use supplements. Usage varies by the sport and professional athletes use supplements more than college or high school athletes.

Vitamin-and-mineral supplements may be especially important for athletes who restrict energy intake, eliminate one or more food groups from their diet, practice severe weight-loss diets, or consume high-carbohydrate diets with low micronutrient density.

People taking supplements, especially athletes, should be aware of the possible risks involved in taking supplements. These include health and doping test risks.

Choose your supplement company wisely when taking a dietary supplement. As many are aware, several supplements have been banned by professional sports organizations (MLB, NCAA, NFL, etc.).

Look for supplements that are not on the prohibited banned lists of major athletic associations and world-wide anti-doping agencies and do not contain banned ingredients. Prohibited Banned Substances are listed by the IOC (International Olympic Committee), USADA (U.S. Anti-Doping Agency), NFL, and NCAA to name a few.

Supplement companies with a sound quality control program, GMPs (Good Manufacturing Practices), and products certified by reputable supplement industry review groups like NSF make quality products.

In addition, look for companies that have implemented Good Clinical Practices (cGCP) guidelines for documenting both product effectiveness and safety for general use.

Never take a particular supplement just because someone you know is using it. Using rational criteria such as the above to choose safe and legal sports nutrition supplements is the best procedure. You will ultimately be the one reaping the benefits or suffering the health and legal consequences of your supplement choices.

If you decide to use sports supplements to raise your performance to the next level, don’t use the “scatter gun” approach by beginning your program immediately taking 4 or 5 different nutritional supplements. If you are having success, you won’t know which of the supplements you’re taking are responsible for your progress.

Start taking one supplement at a time for a period of time and evaluate whether it’s delivering the results you’re looking for. Then add additional supplements in the same manner.

In conclusion, an appropriate selection of nutritional sports supplements can be beneficial for optimal sports and exercise performance. Selection of the proper supplements must include an evaluation of their safety and legality.

Osteopenia Vs. Osteoperosis What You Need To Know For Better Bone Health

Many baby boomers have never heard of osteopenia. In fact, many women with osteopenia do not even know they have it until a bone is fractured. For these women, the next step down is osteoporosis, so this is a critical stage that can impact the rest of their lives. Women can stop the bone loss now, or they can do nothing and end up with fragile bones that break easily and send them to bed or to a wheelchair.

WHAT is Osteopenia

Osteopenia is a condition of low bone density, which can be normal for some women in the aging process, but is a major issue for women who are genetically disposed to ostepenia or osteooporosis.

If bone density is not addressed, the bones of women with osteopenia continue to deteriorate into osteoporosis, or severe bone loss. At that point, the bones are so fragile that a simple fall may result in a fractured hip. In fact, most people have heard about someone who fell down, broke a hip, and never recovered.

WHO is Most at Risk?

Since more than 18 million women have osteopenia, it should be a concern for all women. Many post-menopausal women have osteopenia because of lost estrogen. Other factors that can cause estrogen loss as well:

Excessive alcohol use
Lack of exercise
Some asthma medications

A broken bone in a middle-age person can be a sign of osteopenia, or even osteoporosis. As the bone becomes less dense, the possibility of fracture increases. Once there is even just one fracture, it is a sign that you are at risk for more fractures. The factors that cause women to develop osteopenia are actually the same as for osteoporosis.

Young athletic women often develop osteopenia because they have low body weight. Since estrogen levels are stored in body fat, athletic or very thin women have a greater chance of developing osteopenia and osteoporosis.

Some women athletes do not have a menstrual period, which throws off their estrogen levels and encourages osteopenia. Women with lean, muscular bodies and no fat are at particularly at risk, especially the following athletes:


Runners often absorb less calcium than other women. That happens because they tend to avoid milk products when they are in training. Other risks that increase a womans potential for developing osteopenia are:

Early menopause
Genetic disposition to osteoporosis
Anorexia nervosa
Not consuming enough calcium
Small, thin frame

HOW to Diagnose Osteopenia

A DEXA X-ray, or dual X-ray absorptionetry, is a test that can scan any bone in the body to diagnose bone density. They say if a middle-aged or older woman has sustained a bone fracture, it is very possible that she may already have osteopenia or even osteoporosis.

There is just no way to know you have it unless you receive the X-ray. Another test that some doctors use, however, is the quantitative ultrasound, which measures the speed of sound against the bone.

WHEN Should Women Get a Bone Density Test?

Experts suggest all women over 65 should get one. They also recommend the test for women 60 years old who have certain risk factors. It is important to discuss this issue with your doctor to come up with a screening plan that is appropriate for you.

HOW to Prevent or Heal Osteopenia

The bottom line in preventing osteopenia is to maintain the densest bones possible. The denser they are, the stronger they are. Other factors that come into play include hormones, nutrition, some medications, and an acid diet. These issues can cause thin or weak bones, but not all women with the same bone density share equal risk for fractures.

The important difference is lifestyle and diet. Women who exercise, watch their diet, and consume enough calcium, minerals, and vitamins will have stronger bones.

Another individual factor in preventing osteopenia or osteoporosis is vitamin D. In fact, Canada is so convinced of its importance that they say a diet with enough vitamin D and calcium, along with exercise, will result in strong bones and help prevent osteoporosis. The U.S. does not yet make that claim with vitamin D, but it is something to keep in mind.

Vitamin D is available in very few foods, but it is found in fatty fish like sardines, tuna, mackerel, and herring. It is also added to many dairy products and juices. Most of what the body gets, however, is absorbed from sunlight. Surprisingly, 6 days of sunlight can offset 49 days of no sunlight. Body fat stores vitamin D when there is sunlight, and releases it when the sun goes away.

People who are middle aged and older do not spend as much time in the sunshine as younger people. They also do not have as many receptors in their skin to convert sunlight to vitamin D. Their bodies also have more problems absorbing vitamin D, even when it is in their diet. Supplements do not convert well in older people because of their aging kidneys.

For people over 65, more than 40% do not have enough vitamin D in their system, even those who live in sunny southern climates. To prevent osteopenia and osteoarthritis, all women should take vitamin D supplements along with a healthy diet and exercise, but particularly those who live in northern climates with little winter sun.

Foods with the proper nutrients include:


OSTEOPENIA Stopping Osteoperosis Early

Appropriate exercises can help keep osteopenia and osteoporosis at bay. These exercises should include activities such as:


For good bone health, women need to take charge of their own bodies as they age. It is never too late to start. The good news is that wherever you are in the bone density category, any change now will lead you down the path to good bone health and the prevention of osteopenia.

If you’re serious about learning how to prevent the risk of having osteopenia… If you want to find out the best tips, advice and treatments available to help you deal with your problem, then you found the right person. I’ll make preventing osteopenia easy and enjoyable for you… AND NOT BORING!

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Best New Painless Numbing Cream for Tattoos, Piercings, and Botox

Doc Watsons Painless Tattoo Numbing Cream offers perfection in regards to skin preparation, for the tattoo artist as well as the individual undergoing the procedure. Due to the perfect combination of lipoid and water soluble components, it is the only topical anesthetic cream that will leave the skin without any distortion or swelling that interferes with the tattoo artists’ ability to use their meticulous detail to artwork. -An artist needs the perfect canvas to do their best work-. Further, it offers the most relaxing and pain free experience possible for numbing the skin.

‘Doc Watsons Painless Tattoo Numbing Cream contains the purest Lidocaine and Prilocaine compounds possible, and the highest amount allowed by Food and Drug Administration.on.

Doc Watson’s Painless Tattoo Cream is safe, reliably effective, and is the single best product known to reduce the pain of Tattooing, Body Piercing, Laser Tattoo Removal, Waxing, and other Minor Surgical Procedures such as Botox injections.

Doc Watson’s Painless Tattoo Cream has been voted # 1 by tattoo artists, cosmetic professionals, and clients around the world.

Doc Watson’s Painless Tattoo Cream : #1 Recommended numbing cream by top tattoo artists and experienced clients.
The only tattoo cream to reliably numb the skin while causing no distortion of the skin: Other creams available will numb skin, but cause subtle swelling which interferes with the artists’ canvas ( your skin). -Even a millimeter swelling or distortion will interfere with my subtle artwork-
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Dr. Watson graduated with Honors from U.S.C. School of Medicine and completed Residency at U.C.L.A. After graduating with top honors, Dr. Watson was elected into the Alpha Omega Alpha Honors Medical Society, and completed Board Certification in Emergency Medicine. He is also certified in Hyperbaric Medicine with expertise in skin, and Wound Care Medicine. Dr. Watson is also the most well known expert in Sports Medicine in the United States and serves on the Nevada State Athletic Commission working as the ringside physician for world title boxing events and UFC fights. Dr. Watson is recognized worldwide as a skin expert, and cut-man’s consultant, and is the inventor of Dr.Watson’s Painless Tattoo Cream

Importance Of Athletic Profiles Via College Sports Recruiting Services

There are a huge number of high school athletes, who are very passionate about their sports and want to take themselves to the next level, i.e., they aspire to be a part of professional sports team in near future. In order to get their dreams fulfilled & realize their goals, the smarter ones use Athletic Profiles via College Sports Recruiting Services. Now the question is – Are Athletic Profiles via College Sports Recruiting Services really beneficial? Read further to know more

Role Of College Sports Recruiting Services

By utilizing a College Sports Recruiting Service, young athletes get help into getting into the college of their choice. Through College Sports Recruiting Services, athletes can get noticed by the right college coaches via their customized Athletic Profiles. College Sports Recruiting Services include –

A professional athletic resume prepared by experts

An athletic profile put together by experts

A searchable data base highlighting which college/universities offer their sport

Ability to send your professional and customized profile to those coaches/scouts

On of the best ways to get noticed and promoted

Therefore, it is clear that College Sports Recruiting Services provide a lot of assistance in getting your name known college coaches, which otherwise would have been almost impossible yo make contact with. This way, with the help of College Sports Recruiting Services, student-athletes can get enrolled in the reputed colleges of their choice.

Now, the question that arises is – whether you should utilize a College Sports Recruiting Service? Can you do all the above mentioned tasks yourself? Probably, but not without a lot of time, effort, research and costs. Still chances are there that you will end up with no positive results. College Sports Recruiting Services help in marketing and promoting you to college coaches in the right manner. It’s efficient and saves you time and money. Through such services student-athletes can get themselves noticed by the recruiters and get opportunities.

If you are willing to register yourself with a College Sports Recruiting Service provider, then My Athletic Profile is your one stop destination. It’s online platform can serve as a bridge between athletes and coaches. It’s profile database provides over 1,100 NCAA schools & 20,000 contacts. Athletes eager to enter in sports, such as Soccer, Water Polo, Swimming, Golf, Ice Hockey, Rifle, Rugby, etc. can register themselves here and subsequently increase your chances of becoming a professional player. All you need is to register at

Revealed At Last! The Truth About Quickness

It’s funny how a wrong notion can persist for years. For decades, it has been claimed that people can’t get faster or quicker. Putting the blame on “genetics”, you had to settle for what you were born with, but guess what? They were so WRONG on so many levels.
If you are an athlete, and you find yourself wondering why no matter how hard you train or which programs you buy into, you still get stuck with the -average speed syndrome-, or why some of your friends seem to have been born with that -spotlight- speed and quickness, while you were born with two slow feet that can’t seem to get you anywhere fast. Then Truth About Quickness Insider’s System 2.0 (TAQ 2.0) by bestselling Coach/author and certified personal trainer Alex Maroko is just what you’ve been waiting for.

The Speed Myth
In this amazing, unbelievable , and yet simple manual, you will learn The DEADLY Speed Training Myth That’s Blindly Been Passed Down From ‘Coach To Player’ For decades, and how this myth is actually slowing you down.

The Genetic Lie
As far back as the 1950′s, coaches and trainers believed that athletes were either -born- fast or they weren’t and there was nothing you could do about it. Athletes who weren’t born with killer speed and quickness were relegated and sidelined to sit on the bench, and fade into the background forever. But we live in a world where change is constant, and a few years later, coaches found that athletes could in fact increase their speed, through specific training methods. These training methods where actually discovered for track and field, specifically the 100m dash and other similar events. Some of theses methods included things like back squats and -straight-ahead- sprints for a certain distance. Having seen the improvements on the track and field athletes, coaches at the time believed that such techniques would yield results for other sports such as basketball, baseball and so on. This misconception would in turn rise to become the source of the frustration of so many athletes today.

The Truth
The speed enhancing training methods that are based on this sad fallacy are actually making you slower. The logic behind this is simple really. Sports can be majorly categorized as LINEAR or MULTI-DIRECTIONAL. Linear sports are sports which involve the athlete moving along a straight line (track and field for example), while multi-directional sports are those in which the athlete’s movement is random (football, basketball, etc). It should also be noted that there’s a major difference between the type of speed and quickness a sprinter needs, and the type of speed and quickness a basketball, football, or any other -multi-directional- athlete needs. Therefore, taking a training method of one, and using it on the other with hope of yield the same result is nothing but a recipe for frustration. Why? Because it’s like fixing a square peg in a round hole; pointless.

The solution
In -The Truth About Quickness 2.0-, you’ll use a special technique known as -movement efficiency training-, which rapidly develops the smoothness and efficiency of every movement (which, by the way, is the single FASTEST way to develop your quickness and agility). You’ll also use something incredibly unique called -muscular/tendon stiffness training-, which teaches your body to stop speed and power from -leaking out- when you sprint and cut (most athletes are literally wasting most of their power and quickness because of these -leaky energy passages-). There’s more folks, all of these new speed and non-linear quickness workouts require NO equipment and take less than 9 minutes a day. Yeah I know sounds unbelievable right, but it’s all true. Inside TAQ 2.0, you will get access to over 48 weeks of strategic, progressive workout programs, an exercise video library for you to comfortably watch, and even specific warm-up guidelines, resistance training workouts, flexibility protocols and sports nutrition blueprints to ensure and allow you to easily meet every single one of your athletic goals.
FAIR WARNING: If you’re simply looking for another shortcut or magical fix, then I’m afraid you are NOT on the right page. However, if you’re looking for real-life solutions founded on real-world discoveries and cutting-edge strategies, then the information contained in this training manual is just what the doctor ordered. Want to change that speed, then this is the time to act, click here to the get the truth about fitness.

Augustine Adam is the CEO of Market Hubs. An online affiliate company dedicated in bringing the market place to your fingertips.

Athletic Scholarships-Some Tips For Success

Every high school student-athlete dreams of playing professionally even in college and also dreams of being selected for full time athletic scholarships to the reputed colleges. There are so many talented student-athletes who apply for sports scholarships every year and make their dream come true. However, just being the most talented athlete is not enough to make this dream. You would need to provide extra effort on it. Actually, during these days, most of the colleges provide only a partial scholarship to the students. Very few, if any, athletic programs have enough money to provide full scholarships to the student-athletes. It is the common reality. As a result the competition is really high. So if you want to get succeeded in any of the athletic scholarships programs, then you have to prove yourself among the thousands of competitors. You have to make a proper plan and you have to follow the plan. Here are some tips on how you will prepare for a sports scholarship: Take care about your academic score: There is a common misconception that academic score doesn’t matter in an athletic scholarship program. However, it is really important to secure the required grade score in order to get the scholarship. So realistically, most of the colleges provide only a portion of the total cost of the college education. However, if you have good grades and SAT scores, you can receive academic scholarships that can combine to offer a much larger amount of money. Academic scores also matters if you want to beat a close competitors. Suppose, a coach has to recruit from two athletes and one of them has comparatively good grade scores than the other one, obviously the coach will recruit the student with good grade score. Most of the high school athletes think that only their athletic skill will take care of everything in the athletic recruiting process. However, this can be a huge mistake, so start to focus on it from the very first day when you start preparing for the athletic scholarships. Know about the guidelines before the deadline: You should remember that every college sport has different deadlines before the coaches can make official visits with recruits according to NCAA guidelines. You should check the NCAA websites to follow the guidelines and start to contact the schools that you are interested in. Start recording video and stats: You can record a video of your game including highlights and detailed statistics. You can also compile a short five or six minute video with a full game or event in a separate file. You should also include your height, weight, contact information, GPA, plus any awards and honors you have received, in the video. You can carry this to the athletic recruiting program and show it to the recruiter. Ask your coaches for help: High school coaches can offer you great resources for your recruitment efforts. You can ask them for help, but you should not expect any kind of partiality from them in the recruiting process. These tips are really helpful and you should keep these in your mind. At the same time, it is also true that you have to do your own marketing. Most of the colleges provide only a partial scholarship to the students. Very few, if any, athletic programs have enough money to provide full scholarships to the student-athletes. It is the common reality. As a result the competition is really high. So if you want to get succeeded in any of the athletic scholarships programs, then you have to prove yourself among the thousands of competitors.

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Caffeine and Coffee

Coffee has always been a subject to study by the medical community, maybe because it is consumed widely. Despite of 40 to 50 years of study, the medical science is yet to draw a direct correlation among reasonable drinking of coffee and medical disease or chronic health condition. Some study that have suggested troublesome connection among coffee consumption and reproductive health, for example, have been put to rest by later studies larger and more careful that have cleared our preferred beverage.

Coffee and Caffeine

Coffee has certain level of caffeine involved, that act as a mild refreshment to the central nervous system. The caffeine in coffee happens naturally; it’s not added (it is, however, added to many other soft drinks as well) Coffee with its motivating ingredient, caffeine is the worlds most well-liked mood altering thing on the planet, and has been for more than 300 years.

Caffeine has been proved to lessen muscle pain and increase the pain-relieving ability of other drugs, lessen asthma symptoms and boost up athletic staying power and recital as well as heightening alertness and thrilling mood. Heck, it even helps fight jetlag!

Caffeine motivates restlessness by intrusive with adenosine, a chemical in the body, which acts as something of a usual sleep-promoting drug. In addition to its restless properties, caffeine in reasonable amounts has been shown to improve mood and increase alertness.

What is moderate consumption? Most doctors would agree that 3 to 4 cups of gourmet coffee a day could be considered as a reasonable consumption. What’s moderate for you, however, is mainly a matter of how you react to caffeine. If you have questions or concerns about your own consumption of caffeine involve in coffee, talk to your doctor.

More recent studies by the medical science society are now finding many positive advantage of reasonable coffee consumption. These studies advice that having the best gourmet coffee might reduce risks of colon cancer and liver cancer; cirrhosis of the liver; might even reduce the risk of Parkinson’s disease and the start of diabetes. More, brewed coffee has been found to have 3 to 4 times the value of cancer-fighting anti-oxidants as green tea. Further, coffee could put off or reduce the likelihood of developing gallstones, even put off cavities.